Step away from the competition! Find the value in "what you do" and how it helps your customers achieve their ambitions. Writing content that gets you seen and heard.

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What's it all about?

Your marketing gets results when it connects
with what your customers value.

Need some help being seen and heard?

Step away from the competition!

So much marketing simply doesn’t work and just contributes to the background noise. Your brand and your communications need to find the people who will be turned on by the way you do things; people who believe in the same things you do and whose ambitions and dreams are your bread and butter. If only they knew about you...

I can help you achieve three things:

Find the VALUE in what you do
>>

How do you help your customers ACHIEVE THEIR AMBITIONS?

Find the VALUE in what you do

Tell your BRAND STORY
>>

Make it fit your customer's BUYING STORY

Tell your BRAND STORY

Create CONTENT THAT CONNECTS
>>

Reflect WHAT MATTERS MOST TO YOUR CUSTOMERS to
form better relationships, faster!

Create CONTENT
THAT CONNECTS

Sounds great, doesn't it?
Here's more about my approach...

Position your brand so that it’s about your customers.
Identify the real value in “what” you do, so you can say “why” choose you. It’s probably not what you think it is.

LEARN MORE

DISCOVERY

Some food for thought...

Relevance; abstract, highly subjective... absolutely essential

Relevance makes all the difference - for better or worse.

Matt Jupp

3 min read

21 views

End of story?

Marketing is dead. Long live promotion!

Matt Jupp

5 min read

106 views

1 comment

A Different Story

You’re already standing apart from the crowd. Now you need to tell the story of why “your different” is what we need.

Matt Jupp

3 min read

28 views

0 comments

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WHAT PEOPLE SAY

"Matt has been an integral part of our growth this year and we see him as a long term feature in our company to take us to where we want to be. I would not otherwise have been able to make the transition from ‘trainer’ to ‘business owner’. He gave me belief in my own company and what it can achieve. He thinks big and helps you to behave big!”

— FOUNDER AND DIRECTOR,
ORGANISATIONAL DEVELOPMENT COMPANY

Find the VALUE in what you do >>

Tell your BRAND STORY >>

Create CONTENT THAT CONNECTS >>

Sounds great, doesn't it? Here's more about my approach...

DISCOVERY

Some food for thought...

Relevance; abstract, highly subjective... absolutely essential

End of story?

A Different Story

WHAT PEOPLE SAY

Find the VALUE in what you do
>>

Tell your BRAND STORY
>>

Create CONTENT THAT CONNECTS
>>

Sounds great, doesn't it?
Here's more about my approach...